Cartier and other international watch brands to masterpieces concept made new breakthroughs

Explore the value of history is an unavoidable prerequisite is - with respect and awe historical tradition, the caution that tradition, so it can really make your brand constantly passed along, to flourish.

　Historical heritage can be directly in modern society reflect the commercial value, invariably visit European cities - Paris, London, Geneva is not difficult to find those most luxurious luxury stores and specialty boutiques, historical photographs and even an antique kind are arranged shop indispensable element, some of the shop or the new goods and thrift together to sell, people, especially fascinating. Specific to clock watch industry, not only around the world brand stores will be a substantial reflect historical tradition element in Geneva Basel exhibition hall in particular, will see many museums grade antique exhibits.
　　The earliest for the watch industry to introduce this "historical trend" when pushed Patek Philippe . From the 1980s onwards, the brand has been in the main "handed down" concept, while the company's owner Stearns family also began through a variety of different ways collecting their antique products, its painstaking crystallization is now located in the city of Geneva Center Patek Philippe museum imposing collections and data. It must be noted that the Patek Philippe Museum, far beyond brands museum areas, became the show in Geneva and throughout Europe watchmaking history of one of the authorities in the clockwork Switzerland almost immediately in La Chaux-de Clock Museum and Beyer, Monte castle, etc. After the museum, is the most top of several professional watch museums. The museum's presence also made Patek Philippe brand stood out, in many people's minds slightly higher than those same old illustrious counterparts, so there will be today's leading position. But with other Swiss museums are different, Patek Philippe museum is relatively small to the exhibits sent overseas or foreign shows, but would not place himself solicited to antique resale to others.
　　Founded in 1983, the Cartier Collection start of the morning, and Patek Philippe is similar to its collection scope is not limited to watches, jewelery known. Each collection consists of Cartier's specialized agencies through private collectors, exchanges and auctions, according to style, inspiration, sources, materials, and techniques and technology standards such as carefully selected from, currently has a total of 1450 works, and continues to expanding. Its distinctive is that it is often with the global range of the most famous museums - the New York Metropolitan Museum, London British Museum, Lisbon Carlo Manchester - Gul principal Safety Foundation Museum, Moscow Kremlin, and Beijing Palace Museum etc. together Cartier thematic history shows, a brand promotion tool. Meanwhile, in Geneva, Cartier Collection headquarters will be careful maintenance and repair of their own to find the Cartier Collection, and sold to favorite antiques and traditional products to consumers, or should Cartier collectors request for them to collect antique treasures. Companies directly involved in the antique trade people actually in Europe are not many big companies is even more rare, no wonder Cartier Collection department in Geneva is particularly secretive, only genuine fine handed down would recommend to large customers.
　　In fact, whether directly for collectors collecting antiques, or just for their own museum to enrich the exhibits, or the company museum's collecting extended to the entire watch history category, the brand image in terms of absolute strong support. This reminds me of some of the early years of the Swiss purchased the historic brand, and relying on the brand to the business rapidly expand in Asia tables suppliers, always refused to brand the ancient traditions and more invested capital. Even collecting the antique boutique and historic movements such as inventory, do not know how to take advantage of the transformation to make the brand the way these things be promoted. Over time, those who had a very pure Swiss brand also transformed into Asia's brand, and it is difficult in the high-end table ShangXi place. Explore the value of history is an unavoidable prerequisite is - with respect and awe historical tradition, the caution that tradition, so it can really make your brand constantly passed along, to flourish.

Chopard Jeweller of the "Diana" movie

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 Chopard has worked with a Costume Designer to select jewellery for Naomi Watts in the film Diana, about the late Princess of Wales, which opens in cinemas in September.

For many years, Chopard, the jeweller of choice for the stars of the red carpet, has been passionately involved in the world of cinema. As well as participating in major international events such as the Cannes Film Festival, where it is an official partner and for which it created the Palme d’Or, the Swiss jeweller also unearths young talent through the Chopard Trophy. Chopard will shirk no challenge to feed its love of cinema. No surprise, then, that the company has fulfilled the mission it received from the team of the film Diana, directed by Oliver Hirschbiegel, with talent and passion: to select pieces from its collections that the Princess might have chosen to wear.

Happy Diamonds Icons © Chopard

Although Chopard has already been involved in numerous feature films, such as Elizabeth: The Golden Age (Shekhar Kapur), Nine (Rob Marshall) and Midnight in Paris (Woody Allen), the stakes here were particularly high, because not only did the jeweller have to provide a realistic insight into Diana’s extraordinary jewellery collection, but also to remind the world of her legendary elegance with discretion, charm and a modern touch. Caroline Scheufele, Chopard’s Co-President and Artistic Director, reveals that she worked closely with Julian Day, the film’s Costume Designer and that he had very specific requests. ”When I received the offer to work on the film Diana I was thrilled because, to me, she was a person blessed with extraordinary charisma and great elegance, both in her personality and her style. After having worked on the film Nine in 2009, this new partnership was exciting, even more so because Naomi Watts is a fantastic actress.”

In the final version, a selection of Chopard watches, jewellery and bags appear on screen, including several watches and items of jewellery from the Happy Diamonds collections, but also High Jewellery creations that demonstrate Chopard’s extensive expertise in this field. The Swiss company has managed to put together an extremely coherent collection that matches the status and personality of the Princess of Wales perfectly. Julian Day says: “From the first reading of the Diana script, I realised that I was going to need magnificent jewellery. When the opportunity arose to work with Chopard, I knew that this was going to be possible. Their help has been invaluable.”

Tissot watches quality how? Tissot watch okay?

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tissot Tissot watch okay? Tissot watches become a world championship designation Keiki. Tissot is committed to promoting and sponsorship of major sporting events, earlier in 1938, has been held in Switzerland to participate in downhill ski race, 1957 U.S. Davis Cup, 2000 Sydney Olympics, 1988, 2002 and 2006 of the Asian Games. Today, Tissot watches have become things bicycle, motorcycle, fencing and ice hockey world championship of the designation, Tissot support on behalf of sports has been sparing no effort, the Tissot brand vibrant show of surging global.

 

Tissot Global Campaign Ambassador-Michael Owen, in today's extremely beloved by fans worldwide England striker - Michael Owen (Owen) on the ball with their outstanding performance confidence and courage, coinciding with the Tissot innovation, and the pursuit of precise success of the brand concept along the

tissot Tissot watch okay?
Tissot watches become a world championship designation Keiki. Tissot is committed to promoting and sponsorship of major sporting events, earlier in 1938, has been held in Switzerland to participate in downhill ski race, 1957 U.S. Davis Cup, 2000 Sydney Olympics, 1988, 2002 and 2006 of the Asian Games. Today, Tissot watches have become things bicycle, motorcycle, fencing and ice hockey world championship of the designation, Tissot support on behalf of sports has been sparing no effort, the Tissot brand vibrant show of surging global.

Tissot Global Campaign Ambassador-Michael Owen, in today's extremely beloved by fans worldwide England striker - Michael Owen (Owen) on the ball with their outstanding performance confidence and courage, coinciding with the Tissot innovation, and the pursuit of precise success of the brand concept along out of a rut.
How to watch Tissot
Switzerland Brand: TISSOT (Tissot) Products: watches, electronic equipment, etc. Tissot (Tissot) 1853 was born in the cradle of Swiss watch-making industry. With the tradition of the spirit of innovation, experience 150 years, Tissot (Tissot) The name has been around more than 150 countries on five continents, to become immortal altar table in the Swiss watch brands, and has repeatedly received international honors and award.
Tissot quality how?
Tissot quality impress, from the design concept Tissot character, naturally. Mainly in exquisite, personalized, simple style restoring nature. Adhere to the people as the main theme of the design guidelines, advocate of modern civilization and dress combination of perception. Tissot keep pace with international fashion trends in design, stylish and glamorous sense of spatial differences.
Tissot, extraordinary creativity, from tradition. Tissot watch in 1983 joined the Swatch Group, the world's CEO Mr. Hayek believes that Tissot 150-year history of innovation and the very best in the spirit of its brand Tissot is entirely consistent with the Group. From a small town in the Jura, and now marketing to 150 countries on five continents, and a representative of Swiss quality and precision of the brand, Tissot is itself a legend, it tells the world continue to grow the brand, has introduced new design, new technology achievements, so that the customer is always full of surprises. As the company's purpose: the extraordinary creativity, from the traditional.

 Tissot combines 150 years of creative and traditional Swiss watchmaking, is the leader in the Swiss watchmaking industry. Tissot also invited the English Premier League club Liverpool and the national team for the soul of Michael Owen international ambassador. Was chosen as 2001 European Footballer of the watch worn by him, of course, is a trusted precise timepieces. Tissot since 1983 to join the world's largest watch manufacturer and distributor SWATCH Group, to become a member, founded on Le Locle, Switzerland and in more than 150 countries worldwide retail outlets.
Tissot how kind? In what grade it is watches, Tissot quality how?
Tissot how kind , recently wanted to buy a watch, a promotion thing, but not extravagant, if used all over the leadership on the bad grade is not. Tissot how about? I recently than to than to go on like Citizen and Tissot watches, plum seems quite good, how to pick it.

Of course, the brand is a grade of the points, as quality problems, as long as it is genuine, quality is guaranteed, it will not be a bad did not take long to wear, like Tudor can have plum preserve the value is very good in fact, Switzerland watch brand, Tissot is the lowest, but what's better than other Japanese brand of professional, Citizen watches are a fashion, and professional Swiss watch brand or in the gap.

Audemars Piguet - interpretation of the time on both sides

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In 2011 the international advanced clock watch salon, Audemars Piguet tradition and avant-garde shows network can coexist. Jules Audemars series with no less than five new table has been a huge concern, some of them also carried out changes. Obviously, the brand Audemars Piguet Jules Audemars used as a stage, with the full network will be severely solemn tradition combined, for example: the most difficult and complicated watchmaking masterpiece - to quote both the "hour", "carved", " points, "the three asked the table (Minute reapeater).

Classic constraints


In fact, this Audemars Piguet Jules Audemars watch is chosen small, do not see a particularly luxurious and sophisticated. There are ultra-thin for the characteristics calibre 2120, also has three variations of the automatic watch, as well as the month view calendar watch , triple and dual time watch and ladies small stopwatch variations, but these tables are not calendar.

In the Audemars Piguet brand released this 5 major products, without a diameter of more than 41mm; Obviously, this point indicates the Audemars Piguet brand obvious limitations of the series. This is the Audemars Piguet are keen to remind the observer: it is the closest to its roots series. Audemars Piguet Jules Audemars series of brands will use this extension is called its basis review, and it certainly opens up an important milestone.

Large and complex

Seek "large and complex" people need to leave the past tradition of pure network, and thus into the 21st century. For those who love the watch, the Royal Oak Offshore Tourbillon more attractive. Audemars Piguet recommendations should be close to see the table until the wrist flip, movement enviable beauty. Obviously, the watch is a rotating mechanism pottery Babylon and timing features automatic mechanical products, but this is not a net legend. For its movement, just one can be very clear that this is still a very traditional one network watch, even though it has a very modern cabinet.

caliber 2897 finishing excellence, with full built-in mirror-polished by hand movements and chamfers. This watch is a start, because there are pearl processing, pellets, and miscellaneous other unique finishing touches. Familiar old pocket watch movement shape and style can be seen close to hide home, caliber 2897 is a tribute to old-fashioned pocket watch movement.

Arnold's favorite

Of course, only a few of the Royal Oak Offshore watches that people can see a daze. Proponents of Audemars Piguet Royal Oak Offshore watches completely advocate Arnold - Schwarzenegger, like this watch the Royal Oak Offshore series, highlighting the former governor's top moments of each element. Still not satisfied customers, this series there are three new precision stopwatch, each one has different characteristics of the case material. From ceramics and titanium to titanium rose gold and stainless steel and ceramic, the Royal Oak Offshore watches are still rock-competent.


Master Movement

Audemars Piguet watchmaking make 2011 the millennium shock watches, Audemars Piguet brand like it was in the net a compromise between the traditional and the trend appears when series. There are two well-known new products, one of which is an excellent three asked the table, it is beyond the Jules Audemars watch series of the same type; caliber 2910 movement with a new pride, with only goes Audemars Piguet wheel.

Finally, the 2011 Audemars Piguet exhibition to Millennium Series 4101 came to an end. It is a simple chronograph, the Jules Audemars series with a similar watch in stark contrast. Audemars Piguet brand, said the watch movement is superior to other watches, this is indeed the case. However, it is not a hollow structure; but was able to highlight its best features special structure replaced.

Van Cleef & Arpels Midnight aristocratic luxury tailored suit

Van Cleef & Arpels Van Cleef & Arpels Midnight Series watch

Van Cleef & Arpels Van Cleef & Arpels Midnight Series table models, its simple flowing lines with 40mm surface show the craftsmanship and elegance.


 

Midnight series abandoned the complex superfluous decoration, clear simple silhouette with white k gold case, ultra-slim design with carefully alligator strap is indispensable dinner watch. 

ORIS new artists world time zone watch

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Stainless steel / self-winding movement / hours, minutes, small seconds, date display / dual time zone function / watch diameter 42.50mm / sapphire crystal, transparent case back / water 30 meters / reference price: NT $ 65,300
Previously ORIS BC3 launched flight watch series, with clean lines and modern appearance, coupled with the large size of the crown, and the innovative rubber strap , making BC3 series around the world made ​​a big splash, then ORIS launched The TT1, artists and WilliamsF1 series, are also quite well received. BASEL, Switzerland this year, Watch Fair, ORIS publish new artist world time zone watch , with the face plate color different from the past, and the amplification of the case, are illustrated in the ORIS maturing design skill. What consumers buy the watch, the appearance is often the first to consider the focus, so the success of makeup design, but also stake a watch sales period of right and wrong. This watch has two time functions, is increasingly popular in recent years, the design, under the trend of globalization, demand for business people around the world, will only increase, so it has two time functions of the watch is also favored by consumers watch one.

Overall appearance

Artist Series is ORIS each series, the most human odor watches, unlike the entire structure of the case is made of stainless steel cutting, Artist Series of case is to use a combination of stainless steel three, after watchmaker delicate polishing, showing excellent texture; lugs at the top of frosted, so that the curve of the lugs more three-dimensional, but also prevents collisions caused when worn a little small scratches. Today there are many watch crown designs are less than ideal, not look too difficult to use, or is the skin after use can cause pain in your fingers; while only watch the continuation of ORIS Big Crown design, easy to use, not only in the manipulation , adjust the time more convenient. Below the left and right sides in the case keys are available to quickly adjust the local time zone button, users are abroad, you can quickly set the local time, quick to grasp the time.

Face plate and pointers

Compared to the previously introduced Artists Series, this new watch in the face plate design, not only a classic scent, color and more attractive. Its face plate with silver and silver-gray color configuration, with fine concentric lines and waves Microhyla, careful observation can be found, there is no one place is not carved handle. Furthermore polished rose gold-plated scale and pointer, better bring the overall texture of the face plate, the pointer near the top of each scale, there is fluorescence design, even in the dark can be a clear recognition time, practicality full. In the face plate on the right three o'clock position, is to show a second time zone indicator disc, while the left side of the small window, with day and night display function, it is 18:00 am and the demarcation point, displayed in white during the day, night appears in blue, so that users can determine the second time zone day and night, avoid disturbing others lifestyle.

Movement Process

Only the artist world time zone watch with dual time function, the internal use of ORIS 690 movement, which is ETA2836-2 as a base, plus ORIS watch factory personally designed the second time zone module, so only goes with particularity In other tables factory is able to see the same design. Unlike most of the dual time zone watch, compared to its manipulation is very convenient, you can not pull out the crown to set; usage patterns usually centered around the needle for the first time zone, when the user is abroad, manipulating the left and right buttons to adjust each time you press the plus or minus one hour, set the local time (that is the first time zone), the three o'clock position indicator disc to become Hometown (that is the second time zone) of time. But the condition is that in the two hours before leaving the country must first adjust the consistent, otherwise easily confused.

Corum release "Admiral 45" limited edition commemorative watch Tourbillon

In order to meet and celebrate the Admiral's Cup ( admiral ) the net legendary classic table style series of 50th anniversary of the arrival, CORUM choose to combine a high degree of recognition of this brand sports watch models top superior appearance and movement ; including watchmaking the highly sophisticated structure of the movement - and the minute repeater tourbillon device in recognition of his nearly half a century spanning, for marine and yacht race enthusiasts outstanding contribution.

Equipped with three repeater system navigation table is not common, but this time applied to Admiral watch series three questions above device is for all sailing competitions and a dedicated athlete or crew, starting device through a "morning bustle "to" evening ring "and" colors attention "timekeeping ringtones and can easily identify the daytime and night; And through these ringtones can make sailing crew to effectively regulate the cycle at the climax sex life, but also plays a more While carrying the three repeater system CORUM Admiral watch the uniqueness.

To highlight the Admiral important milestone towards the 50th anniversary, CORUM is actively developed to highlight the symbol of a new top watchmaking movement: CO 010. From development and design to the final stage of fine-tuning, the brand had spent more than two years to reach CORUM always on the watch for the stringent requirements and the pursuit of the highest standards of watchmaking.


Corum release "Admiral 45" limited edition commemorative watch Tourbillon

Admiral's Cup minute Repeater Tourbillon 45 Admiral 45 Tourbillon three asked the table , 5N 18K rose gold 12 side for the type case, diameter 45mm, hours, minutes, minute repeater and tourbillon performance, CORUM exclusive hand-wound CO 010 movement, power reserve 72 hours, sapphire crystal glass mirror, black crocodile leather strap, water resistant to 30 meters, limited edition of 10.

Inherent in the movement of each tiny components have been carefully designed and developed, and rigorous three repeater precise calculation of "intensity" (db), "precision" (correct), "echo" (Each knock the sounds) and "persistence" (sounds were called effect). Which is responsible for the components are reported to play minute special set in the center of three repeater system, this design will be better than the traditional three network system more efficiently ask kinetic energy transmission network, so that each knock can be more correctly; same time, this The design also provides more space for playing the hammer can move higher, so that each knock longer.
The part played by the hammer resistant to make good of hardened steel, and control the timing of playing the hammer spring, but also through rigorous tuning, you can hit the hammer to knock out the best balance of intensity and speed. In every chime rang when called, can clearly see the movement back into regular rotation of the flywheel is moderation to regulate the rhythm of each knock; gongs are made of precision aluminum manufacturing process, knocked hour sound as "La", minute tone was "Do sharp." These two are not arbitrarily set the tone, but with reference to the more harmonious co-acoustic bright 3 generosity chords (major scale) composed of smaller degree than the issuing three chord tone (minor scale) more clear and enjoyable chorus.

The whole system operates three repeater tourbillon structure are to be responsible by the driver; and adopted recently in the field of Haute Horlogerie set off a wave of "silicon" done for the escapement mechanism and escapement fork of the best new materials, in addition to friction loss and weight with lightweight features, richer diamagnetic accuracy and to avoid the reduction of travel time, providing not only make good durability and a more robust mechanical structure and extraordinary revolutionary new concept design of new materials.

Extraordinary complexity of devices Excellence


Admiral's Cup Minute Repeater Tourbillon 45 Admiral 45 Tourbillon watch's built-CORUM exclusive CO 010 manual winding movement, equipped with tourbillon performance tourbillon provided with a silicon escapement, fixed by the escapement fork, vibration frequency of 21,600 times per hour, Number of jewels: 29 stone, CORUM watch exclusive surface treatment, the movement of the bottom deck decorated with Geneva corrugated, power reserve of 72 hours.

Admiral's Cup Minute Repeater Tourbillon 45 Admiral 45 Tourbillon watch's built-CORUM exclusive CO 010 manual winding movement, equipped with tourbillon performance tourbillon provided with a silicon escapement, fixed by the escapement fork, vibration frequency of 21,600 times per hour, Number of jewels: 29 stone, CORUM watch exclusive surface treatment, the movement of the bottom deck decorated with Geneva corrugated, power reserve of 72 hours.

While the complexity of micro-mechanical structure brings together many years of excellence in the table CORUM advanced watch technology, a diameter of only 32mm, 14 1/4 Decree hand-winding movement, the thickness of only 5.35mm, and has a 72-hour power reserve. And the most amazing is the movement by the meticulous hand-brushing modifications including a hammer and hit the tourbillon bridge plate, round scales emerged superb polished and bright surface polishing technology, at the bottom is decorated with Côtes de Genève modification.

Fusion of creative ingenuity and complexity infinite precision crystal-CO 010 movement, mounted on Admiral 45 Tourbillon three asked the table, in order to be more specific showing of this fine fine sense of design, CORUM watches Special sapphire crystal glass face replaced by gray PVD coating process new clothes, can be directly peep movement precision operations, but also to the top of this piece of complicated Tourbillon movement device adds a little mystery. The classic article 12 to 18K rose gold maritime flag sketched in place inside the case flange, face plate on time digital promptly marked 18K rose gold also decorated with the face plate, and the same time there are "CORUM", "Minute Repeater" and "Tourbillon" words; case diameter of 45mm, the classic 12-sided for type case, and 18K rose gold and fine satin polished modification.


Admiral's Cup Minute Repeater Tourbillon 45 Admiral 45 Tourbillon table dealt with gray PVD coating Sapphire crystal glass mirror, five o'clock Tourbillon movement can be directly perspective devices.

Unique rotatable bezel

For sports watch, the case directly to the exterior design features three repeater system switch at the exposed, in actual use will be absolutely on the existence of a collision due to the risk of damage caused by the movement exists; view This, CORUM Admiral series in this 50th anniversary commemorative watch, the design of a unique and chic rotating bezel, case in addition to maintaining the original design lines and timekeeping system integrity, it is replaced network according to traditional timekeeping; Just bezel clockwise 27 degrees, you can easily start timekeeping performance, but also reduces the risk of loss that may occur. And this great ingenuity bezel system provides 3atm waterproof depth.

While experienced and virtuosity through a master hand to create a complex movement of the top, has a total of 319 parts, and the need to spend 140 hours plus 10 hours assembling and time to fine-tune the sound of three repeater system and sound, so complicated procedures and the time to create a peak-made and the work can be described as a symbol of excellence CORUM table in the process a great leap forward and achievements: in 2010 is expected before the end of the world's limited 10.

With a unique rotating bezel system startup chime performance in a clockwise direction

Admiral's Cup Minute Repeater Tourbillon 45 Admiral 45 Tourbillon watch features a unique rotating bezel system, in a clockwise direction starting timekeeping performance.