The Federation of the Swiss Watch Industry
released data show that in the 5th, Swiss watch exports in 2012 amounted
to 21.4 billion francs (about 139.2 billion yuan), up 10.9%, reaching
the highest level in history. However, exports to China grew by only 0.6% in the second half of the year downward trend is more obvious.
After rapid growth in recent years, the Swiss watch imports started to slow down. This trend is particularly evident in the second half of the year, Swiss exports to the Chinese mainland and Hong Kong, respectively, 32% and 15% in December.
The reason for this phenomenon , according to the French BFM News Desk web analytics. The one hand, in recent months Chinese limit gifts phenomena, some cadres wear luxury watches bad. On the other hand, more and more Chinese people to buy foreign luxury Swiss watch exports to Europe surged to prove this phenomenon. According to another report, the surge in the number of Chinese tourists in Switzerland. Only from January to November last year, there are nearly 542,000 Chinese tourists went to Switzerland Tourism.
Despite the slowdown in demand, but the Swiss watch brand Swatch CEO Nick Hayek said the Chinese market optimism, because the middle class is constantly highlighted.
The reason for this phenomenon , according to the French BFM News Desk web analytics. The one hand, in recent months Chinese limit gifts phenomena, some cadres wear luxury watches bad. On the other hand, more and more Chinese people to buy foreign luxury Swiss watch exports to Europe surged to prove this phenomenon. According to another report, the surge in the number of Chinese tourists in Switzerland. Only from January to November last year, there are nearly 542,000 Chinese tourists went to Switzerland Tourism.
Despite the slowdown in demand, but the Swiss watch brand Swatch CEO Nick Hayek said the Chinese market optimism, because the middle class is constantly highlighted.
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